LCA Information and Marketing Communications

Sergio A. Molina–Murillo & Timothy M. Smith

Abstract

Life Cycle Assessment (LCA) information disclosure provides consumers with useful, and in many cases more objective, assessments of the environmental performance of products and the firms manufacturing them. However, this approach creates a new set of implications. On one hand, messages potentially carry greater credibility, generating more favorable attitudes toward communications; while on the other, messages are typically more complex requiring greater involvement from the consumer. The overall purpose of this project is to explore how environmental information is communicated in advertising settings and the impact of such messages on consumer behavior and communication effectiveness.

. Timothy M. Smith. and Molina-Murillo, Sergio. Exploring complex green messages in advertising within the Building industry. Final report presented to the North American Manufacturer Association. March 2007.

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. Molina-Murillo, Sergio and Timothy M. Smith. 2006. How much is too much? Exploring life cycle assessment information in environmental marketing communications. Business & Professional Ethics Journal, 24(1-2):1-25 (in press available through authors).  
. Presentation at the 59th International Convention of the Forest Products Society

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. Presentation at the Business and Environmental Sustainability Conference

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Typical stages of a product’s Life Cycle Assessment (LCA)

 

 

Environmental Labels